Cloud services empower startups
IDG News Service - Companies like Melodeo, SEOmoz and startup Spiral Genetics say they wouldn't be where they are now without access to hosted computing services. Take Spiral Genetics. The Seattle company uses Amazon's Elastic Compute Cloud to do genetic analysis. "We've seen large advances with the use of genetics for, say, cancer treatments,moncler jakke, but it's been limited because of the cost associated with actually analyzing the data and the time required for analyzing," said Alindrina Mangubat, CEO of Spiral Genetics, on Monday at the TechNW conference in Seattle. The company has developed a scalable way of doing genetic analysis using Amazon's hosted compute services that allows it to do the analysis in a matter of hours,Moncler jakke, charging customers just for the analysis they need. Spiral Genetics essentially wouldn't be possible without access to compute power from a provider like Amazon,uggs nederland, Mangubat said. "We're a small startup that realistically just started development three months ago. What we've been able to accomplish is huge," she said. "We think this kind of technology will be crucial for ushering in an age of advanced, personalized medicine." Melodeo, a company that lets people stream songs from their iTunes collections to a mobile phone, says it doesn't believe it would have been recently acquired by Hewlett-Packard if not for its decision to shift to Amazon cloud services. After helping a family member move a small publishing business to Amazon, Bob Wise, director of engineering at HP and formerly vice president of engineering at Melodeo, realized a similar move would work well for his company. "I walked back into Melodeo and said, 'I've seen the future and we're going to move,'" he said. Everyone on his engineering staff objected, but he pushed and the company moved its service over to Amazon. The shift took several months,uggs nederland, longer then he expected,moncler jassen, and was "painful," Wise said. Still, what happened next convinced him it was the right move. Melodeo launched a marketing program with Microsoft and Bing. The program worked so well that within three hours, Melodeo had 10 times the song play that it had been supporting previously. "Had we been running on our own hardware, we would have lost the business. There's no doubt," Wise said. "Then we were acquired by HP three months ago and I can assure you that if we'd had a huge customer flop instead of a success earlier this year,roger vivier Piatto, that would have never happened." SEOmoz is another company that says it might be in a different position now had it decided to build its own infrastructure. SEOmoz offers tools to Internet search marketers, including access to a link graph that shows how all sites on the Web link to one another, said Kate Matsudaira, vice president of engineering at SEOmoz. "We have 60 terabytes of data about who links to what online," she said.
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