The WebConfs website has a very useful list of “Best and Worst Practices for Designing a High Traffic Website.” Basically they collected all the major factors that might affect the search optimization of your site, attributing a score to them. The score ranges from -3, which is very bad for your site, to +3, which is very good. Below you will find a summary of the most important factors: 搜索引擎优化,是网站推广最佳手段,通过以下列表检查你的网站/博客,最高分+3 最差的-3,从而计算你网站的优化程度,当然我们主要关注的是+号的选项,尽量避免负分的出现。(得分越高越好): Keywords - 关键词优化- Keyword in title tag (+3)
- Keyword in URL (+3)
- Keyword density in document (+3)
- Keyword in H1 and H2 headings (+3)
- Keyword in the beginning of document (+2)
- Keyword in ALT tags (+2)
- Keyword in Meta tags (+1)
- Keyword stuffing (-3)
Links - 链接优化- Anchor text of inbound links (+3)
- Origin of inbound links (+3)
- Links from similar sites (+3)
- Links from .edu and .gov sites (+3)
- Anchor text of internal links (+2)
- Many outgoing links (-1)
- Outbound links to bad neighbors (-3)
- Cross-linking (-3)
Meta Tags - Meta标签优化- Description Meta Tag (+1)
- Keywords Meta Tag (+1)
- Refresh Meta Tag (-1)
Content - 网站内容优化- Unique content (+3)
- Frequent updates (+3)
- Age of content (+2)
- Poor coding or design (-2)
- Invisible text (-3)
- Doorway pages (-3)
- Duplicate content (-3)
Other factors - 其他优化因素- Site accessibility (+3)
- Sitemap (+2)
- Site size (+2)
- Site age (+2)
- Top-level domain (+1)
- URL length (0)
- Hosting downtime (-1)
- Flash (-2)
- Misused Redirects (-3)
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